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Trade Ideas

Local Trade Idea: Compagnie Financière Richemont SA (CFR) - BUY

 

Compagnie Financière Richemont SA is a Swiss multinational luxury goods company. CFR owns several of the world's leading luxury goods brands, with particular strengths in jewellery, luxury watches and writing instruments. Brands include Cartier, Alfred Dunhill, Montblanc, Lancel and Van Cleef & Arpels.

Technically, the price is at the start of an impulse wave according to Elliott Wave theory (used to describe price movements in the financial market), making for an attractive investment opportunity.

In the Elliott Wave analysis, a five-wave pattern is known as an impulsive wave and represents the dominant direction of the underlying trend. A share that is at the start of the fifth wave implies that the previous four waves have unfolded. These four waves consist of three impulse waves (waves 1, 3, and 5) and two corrective waves (waves 2 and 4). The fifth wave often exhibits strong momentum and can be accompanied by higher trading volumes.

According to the RSI (Relative Strength Index), the stock will be overbought at ~R3 790. This classifies our profit target of R3 506 as realistic.

We suggest a medium capital at-risk allocation to this trade.

Share Information

Share code CFR
Industry Luxury Goods
Market Capital (ZAR) 1 755.64 billion
One year total return 86.81%
Return year-to-date 37.06%
Current price(ZAR) 3 058.60
52 Week high(ZAR) 3 479.87
52 Week low(ZAR) 1 610.42
Financial year end March
Closing paragraph The share price has captured solid upside year-to-date and remains above its 200-day simple moving average of ~R2 474. Several technical indicators point to further upside potential.

Consensus Expectations (Bloomberg)

FY23 FY24E FY25E FY26E
Headline Earnings per Share (EUR) 6.78 7.54 8.20 8.95
Growth (%) 11.21 8.80 9.17
Dividend Per Share (EUR) 2.25 3.21 3.50 3.95
Growth (%) 42.67 9.00 12.68
Forward PE (times) 19.94 18.33 16.79
Forward Dividend Yield (%) 2.14 2.33 2.62
Closing paragraph Earnings growth expectations remain robust, underpinned by solid fundamentals, which should be supportive of the group's long-term growth trajectory.

Buy/Sell Rationale

Technical Analysis:

  • The lower panel shows the occurrences of a Three Outside Up Japanese Candlestick pattern, indicated by a reading of 1. This is a bullish reversal pattern which typically appears at the end of downtrend.
  • The RSI is in oversold territory when the reading is below 30 and overbought when the reading is above 70. The current reading of the RSI is 56, leaving room for upside price potential.
  • The recent steep upwards trajectory of the on-balance volume (OBV) indicator - which uses volume-flow to predict share price movements - indicates that money is flowing into the share, which further confirms a bullish stance.
  • Our entry range is between R2 963 to R3 144. Our upside target is set at R 3506 (+14.5% upside potential).
  • Time to exit is beginning-September 2023. Keep the option open to close the trade if the price action reaches our profit target in a shorter time.
  • A price below R2 872 (-6.2% from current levels) is a major concern for downside potential and is recommended as a stop-loss.
  • Expect moderate to high volatility in the price.

Long-term fundamental view:

  • Richemont offers a unique and strong portfolio of brands that are well-diversified from a product and geographic perspective.
  • The luxury goods space, from a thematic perspective, remains attractive when considering an improvement in spending power of consumers in the emerging market.
  • The group's overall growth strategy is based on utilising central and regional support hubs to deepen market penetration in fast-growing markets while seeking targeted acquisitions.
  • Richemont also boasts a solid balance sheet and profitability measures, supported by low gearing levels, high cash generation, strong Return on Assets (ROA), as well as robust Return on Equity (ROE).
  • The group's results for the year ended 31 March 2023 were solid, with both top and bottom-line growth coming in ahead of expectations.
  • Despite a tough global economic environment, all business areas generated higher sales and profits with the operating profit reaching an all-time high, reflective of ongoing resilience among luxury goods consumers. Higher margins were mainly driven by a combination of price increases, a more favourable geographical sales mix, and a client-driven shift towards retail.
  • Looking ahead, management remains confident in the growth potential of its brands and will continue to focus on several strategic initiatives to minimise headwinds associated with the current trading environment. We think the rebound in Chinese demand is still in the early stages and foresee that the Asia Pacific Region and Chinese travellers in other jurisdictions could continue to drive luxury goods demand.
  • Downside risks to our fundamental view include a sharp deterioration in global demand (especially Europe and China) or a marked change in consumer confidence that could affect momentum, exchange rate risk - especially Swiss franc strength, as well as changes in consumer tastes.

Share Name and position PRX - Stop-loss
(Close the position)
GRT - Stop-loss
(Close the position)
TFG - BUY
(Continue to hold)
Entry 1 387.97 12.34 83.54
Current 1 281.51 11.60 88.64
Movement -7.7% -6% 6.1%
Summary text The trade reached our stop-loss level, and we closed the position. The trade reached our stop-loss level, and we closed the position. The stock continues to trade below its 200-day simple moving average. However, the recent halt in upside momentum raises concerns.

Our profit target is R132, with a trailing stop-loss of R76. Exit the trade around 8 July 2024.

Share Name and position LHC - BUY
(Continue to hold)
MTN - BUY
(Continue to hold)
OMU - BUY
(Continue to hold)
Entry 19.30 132.49 11.67
Current 20.90 135.98 11.85
Movement 5.1% 2.6% 1.5%
Summary text Approaching time to exit, but the price displays a potential uptrend. The stock continues to trade above its 200-day simple moving average. The recent halt in upside momentum raises concerns.

Our profit target is at R22.20, with a trailing stop-loss of R19.05. Close the position around 26 June 2023.
We continue to monitor the share price which suggests that the market may be entering stage 3 of the Elliot Wave pattern. The stock remains above its 200-day simple moving average. Upside momentum supports the bullish bias.

Our profit target is R190, with a trailing stop-loss at R113. Exit the trade around 6 November 2023.
The price displays a potential reversal of the bearish trend. The share remains above its 200-day simple moving average. Upside momentum supports the bullish trend.

Our profit target is R16, with a trailing stop-loss at R10. Exit the trade around 17 November 2023.