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Trade Ideas

Global Trade Idea: Hasbro (HAS) - BUY

 

By Peet Serfontein & Khumbulani Kunene

We initiate a long position with a target price of $70.00 and a stop-loss of $55.00 (Risk/reward ratio 0.87:1).

Hasbro is a multinational toy and entertainment company. The company manufactures and markets toys, games, interactive software, puzzles, and infant products. Its products include a variety of games, namely traditional board, card, hand-held electronic, trading card, role-playing, and DVD games, as well as electronic learning aids and puzzles.

Hasbro is widely recognised for its extensive portfolio of popular brands including Monopoly, Nerf, Transformers, and My Little Pony. Hasbro has a significant relationship with Disney, producing merchandise for the entertainment giant's megabrands including Star Wars, Marvel (including Spider-Man and The Avengers), Ghost Busters, and Frozen, to name a few.

Technically, a developing ascending triangle pattern presents a promising investment opportunity (see the black converging trendlines on the main chart). This pattern signals the potential continuation of an upward price trend and is characterised by a flat resistance level at the top and a series of higher lows, highlighting increased buying pressure over time. As buyers steadily push the price upward, sellers remain at a constant level that can result in a breakout above the resistance - typically confirming a bullish view.

A price at a trough per the Elliott wave pattern, supports a bullish case (see the insert). Wave 1 appears to have established a higher trough, indicating the start of a potential new uptrend, and highlighting increased buyer interest and accumulation after a corrective phase.

A confluence of the 200-period simple moving averages (SMAs) also supports a bullish case. The confluence can be supportive, particularly when the stock price is trading just below these critical levels. These long-term moving averages often act as strong resistance areas and a break above them could trigger increased bullish momentum.

Muted upside price momentum per the MACD indicator, as well as the sideways to down trajectory of the on-balance volume (OBV) indicator, supports our bullish view.

Share Information
Share Code HAS US
Industry Consumer, durables and apparels
Market Capital (USD) 8.5 billion
One Year Total Return 16.80%
Return Year-to-Date 10.38%
Current Price (USD) 61.04
52 Week High (USD) 73.46
52 Week Low (USD) 54.05
Financial Year End December
The stock has seen double-digit growth over the past year and year to date, reflecting resilience in the price.

Consensus Expectations (Bloomberg)
FY24 FY25E FY26E FY27E
Headline Earnings per Share (USD) 4.01 4.10 4.61 4.99
Growth (%) 2.1 12.65 8.11
Dividend Per Share (USD) 2.10 2.86 2.99 3.12
Growth (%) 36.33 4.33 4.45
Forward PE (times) 14.48 12.99 12.24
Forward Dividend Yield (%) 4.69 4.89 5.11
Moderate earnings growth is expected in the short-to-medium term and strong dividend growth is expected in the short term.

Buy/Sell Rationale:

Technical Analysis:

    • The lower panel shows the Moving Average Convergence Divergence (MACD) super signal for the stock. A reading of one indicates when such a signal occurred. This signal highlights key turning points when the MACD line crosses above the signal line, suggesting increased buying pressure and the beginning of a potential upward price move.
    • Our recommended entry range is $60.00 to $65.00, or as close as possible to $61.04 - a drop below this range would indicate a substantial change in price dynamics, giving reason to negate the trade idea.
    • Our target price is $70.00, representing ~14.7% upside from current levels.
    • Based on the forward calculation of the Relative Strength Index (RSI) indicator, the stock will be overbought at ~$89.00, making our profit target realistic.
    • Our proposed time to exit is the start of July 2025, but investors can adjust for either a longer or shorter time horizon, depending on price behaviour.
    • A drop below $55.00, 9.9% below current levels, would suggest weakening technicals and a stop-loss is recommended at this level.
    • We expect moderate fluctuations in the price and therefore suggest medium at-risk allocation for this trade. Increase exposure for a break above $65.00.

Fundamental view

    • Hasbro operates through three segments, namely:
      • Consumer Products (~60% of revenue) engages in the sourcing, marketing, and sales of toy and game products around the world. This segment also promotes the company's brands through the out-licensing of its trademarks, characters, and other brand and intellectual property rights to third parties, through the sale of branded consumer products such as toys and apparel.
      • Wizards of the Coast (~30% of revenue) engages in the promotion of the company's brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast properties.
      • Entertainment (~15% of revenue) facilitates the development and production of Hasbro-branded entertainment content including film, television, children's programming, digital content, and live entertainment focused on the rich vault of Hasbro-owned properties.
    • HAS generates majority of its revenue (~65%) from its most valuable intellectual properties identified as Franchise Brands. These are the core brands that drive the company's revenue through toys, games, entertainment, and licensing. Revenue from the company's top five customers accounted for ~35% of its consolidated global net revenues, which includes the company's largest customers, Wal-Mart Stores and Amazon.com.
    • Hasbro's geographical reach spans across 35 countries, with a strong presence in the United States, which accounts for 60% of revenue, while the international market accounts for 40%. The company's products are sold to a variety of customers, including mass-market retailers, distributors, wholesalers, discount stores, specialty hobby stores, and e-commerce retailers.
    • The company recently acquired D&D Beyond which is set to increase the company's competitiveness in digital tabletop gaming. This acquisition gives HAS access to D&D Beyond's market leading digital toolset and marketplace, which enables players to create characters, manage campaigns, and access official rulebooks online.
    • In FY24, Hasbro reported that net revenue declined 17% driven primarily by the eOne divestiture. Excluding this impact, revenue declined 7%. The company remains cash positive. Cash from operating activities increased 16.7% to $847 million, supported by improved profitability and working capital.
    • The company guided for revenue to rise slightly in FY25, weighted towards the second half of the year as Wizards of the Coast, in particular digital gaming, is set to offset another year of softer growth in Consumer Products.
    • The company remains exposed to licensing and IP risks such as licences from Disney which could result is significant setbacks should the contracts between the two parties be terminated. HAS operates in a highly competitive entertainment environment and Movie & TV success remains uncertain.

Share Name and Position MPWR US - Time exit
(Close the position)
CHTR US - Buy
(Continue to hold)
MU US - Buy
(Continue to hold)
Entry 671.57 340.26 89.05
Current 632.97 375.01 94.18
Movement +2.1% 10.2% +5.8%
The trade reached its time exit date and we opted to close the position. A price in a developing symmetrical triangle pattern remains of interest. Remains just above its 200-day simple moving average. Fading upside price momentum is a concern.

Our profit target remains at $390.00 with a trailing stop-loss at $349.00. Exit the trade by 30 May 2025.
A price developing a double bottom pattern remains of interest. Remains just below its 200-day simple moving average. Muted upside price momentum is a concern.

Our profit target remains at $116.00 with a trailing stop-loss at $83.00. Exit the trade by 7 May 2025.

Share Name and Position STE US - Buy
(Continue to hold)
RJF US - Buy
(Continue to hold)
Entry 217.20 143.74
Current 221.78 145.71
Movement +2.1% +1.4%
An Elliott wave price that is forming a trough remains of interest. Dipped below its 200-day simple moving average. Fading upside price momentum is a concern.

Our profit target remains at $239.00 with a trailing stop-loss at $213.00. Exit the trade by 18 April 2025.
A price in a developing inclining channel pattern remains of interest. Remains just above its 200-day simple moving average. Fading downside price momentum is supportive.

Our profit target remains at $165.00 with a trailing stop-loss at $137.00. Exit the trade by 23 July 2025.

FNB Stockbroking and Portfolio Management (Pty) Ltd, a subsidiary of FirstRand Bank Limited, an authorised Financial Services Provider and authorised user of the JSE limited (Reg no: 1996/011732/07). This Publication note is issued by FNB Stockbroking and Portfolio Management (Pty) Ltd for the information of clients only and should not be produced in whole or part without prior permission. Although FNB Stockbroking and Portfolio Management (Pty) Ltd is an Authorised Financial Services Provider, any opinions and/or analysis contained in this Publication are for informational purposes only and should not be considered advice, including but not limited to financial, legal or tax advice, or a recommendation to invest in any security or to adopt any investment strategy. The information contained herein has been obtained from sources/persons which we believe to be reliable but is not guaranteed for correctness, completeness or otherwise and we do not assume liability for loss arising from errors in the information or that may be suffered from using or relying on the information contained herein irrespective of whether there has been any negligence by us, our affiliates or any other employees of us, and whether such losses be direct or consequential. As market and economic conditions are subject to rapid change, any comments, opinions, and analysis is rendered as of the date of publishing and may change without notice. Such changes may have a material impact on the outcome of any investment. Securities involve a degree of risk and are volatile instruments. Past performance is not indicative of future performances. Securities or financial instruments mentioned in the Publication note may not be suitable for all investors and FNB Stockbroking and Portfolio Management (Pty) Ltd has bares no responsibility whatsoever arising from or as a consequence hereof. The material is not intended as a complete analysis of every material fact regarding any share, instrument, sector, region, market, country, investment, or strategy. The recipient of this Publication must make their own investment decision and is advised to contact his relationship manager for a personal financial analysis prior to making any investment decisions. Copyright 2018 by FNB Stockbroking and Portfolio Management (Pty) Ltd.