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Trade Ideas

Local Trade Idea: The Foschini Group (TFG) - BUY

 

By Peet Serfontein & Sithembile Bopela

The Foschini Group is an investment holding company with a core business focus in retail and financial services. The group comprises several brands trading throughout southern Africa offering a prominent lifestyle range of household name brands including Foschini, ®Home, Sterns, Totalsports, Sportscene and Jet, among others. The group also owns Phase Eight and Whistles in the United Kingdom, and RAG in Australia.

Fundamentally, the company is the market leader locally in 'quick response' manufacturing and has the design and manufacturing capability to lead the market from a stock perspective. Geographic, product, and diversification across target markets adds a defensive component to the business. This company, along with its discretionary retail peers, could benefit from easier consumer conditions near term.

Technically, a falling wedge pattern in the price makes the share an appealing investment opportunity (see the first insert on the main chart). This pattern typically signals a potential reversal within a broader downtrend as it reflects a gradual loss of selling momentum often accompanied by decreasing volume.

A confirmed breakout above the upper trendline is usually interpreted as a strong bullish signal, especially if supported by rising volume, indicating renewed buying interest.

The price remains below its 200-day simple moving average (SMA) but appears to be finding support above its 200-week SMA. This also supports the bullish bias (see the second insert on the main chart).

We suggest a medium capital at-risk allocation to this trade. Increase exposure for a break above R131.

Share Information
Share Code TFG
Industry Consumer Discretionary
Market Capital (ZAR) 42.36 billion
One Year Total Return 28.15%
Return Year-to-Date -23.83%
Current Price (ZAR) 127.97
52 Week High (ZAR) 178.67
52 Week Low (ZAR) 91.11
Financial Year End March
Several technical indicators are pointing to upside potential from current levels. Expect moderate volatility in the price going forward.

Consensus Expectations
(Bloomberg)
FY24 FY25E FY26E FY27E
Headline Earnings per Share (ZAR) 9.65 10.36 12.19 14.08
Growth (%) 7.37 17.68 15.54
Dividend Per Share (ZAR) 3.50 3.85 4.49 5.57
Growth (%) 10.06 16.67 23.97
Forward PE (times) 12.36 10.50 9.09
Forward Dividend Yield (%) 3.01 3.51 4.35
Earnings growth expectations remain attractive over the medium term.

Buy/Sell Rationale:

Technical Analysis:

    • The second chart shows the occurrence of the Relative Strength Index (RSI) bullish divergence signals, indicated by a reading of 1.
    • A bullish divergence occurs when a share's price forms lower lows, while the RSI forms higher lows, signalling a potential shift in momentum.
    • The sideways trajectory of the On-balance volume (OBV) indicator coupled with fading downside price momentum, according to the Moving Average Convergence Divergence (MACD) indicator, supports a bullish stance.
    • Our entry range is between R122 and R131 - a drop below this level may indicate a structural change in the trend, giving reason to negate the trade idea.
    • Our target price is R150, representing upside of ~17.3% from current levels.
    • Our proposed time to exit is mid-May 2025. Keep the option open to close the trade if the price reaches our profit target in a shorter time.
    • A drop below R117 (~8.5% below current levels) is a concern for downside potential. As such, a stop-loss is recommended at this level.

Long term Fundamental view

    • TFG is very well diversified across brands and merchandising categories, targeting low-, middle- and high-income consumers.
    • Merchandising over the last few years has been excellent - likely a function of its leadership in quick response.
    • Management has a history of bedding down acquisitions well. More recently, the Tapestry acquisition has been executed relatively well.
    • The company released a softer-than-expected 3Q25 trading update in January this year, however, post-reporting period sales were solid. We would expect current sales momentum to help the group get closer to current consensus turnover growth for the full year after a slight paring back of top-line expectations.
    • Encouragingly, margin progression has been evident (with a big improvement in gross margin noted for TFG Africa), which will help drive a better improvement in the bottom line.
    • Like peers, the group expects the trading environment to improve on the back of better consumer confidence and consumer disposal income relief as interest rates taper further if inflation remains contained.
    • Risks to our fundamental view include intensifying competition, exposure to the credit cycle (larger compared to peers), as well as any renewed pressure on consumer confidence, which could curb sales growth— increasing the likelihood for higher markdowns and lower margins. In addition, exposure to the UK and Australia subjects the company to currency risk and other country-specific issues.

Share Name and Position VOD - BUY
(Continue to hold)
CML - BUY
(Continue to hold)
REM - BUY
(Continue to hold)
Entry 109.87 37.75 145.56
Current 116.80 39.96 152.71
Movement +6.3% +5.9% +4.9%
The price volume swing remains of interest. Remains above its 200-day simple moving average (SMA), and the 200-week SMA may act as major resistance. However, it seems like the 200-week SMA acted as major resistance. Fading upside momentum is a concern.

Our profit target is R125, with a trailing stop-loss at R110. Exit the trade around 7 April 2025.
The price is at the pivotal point of remaining above both the 200-day and 200-week SMAs, which remains of interest. Upside price momentum supports the trade idea.

Our profit target is R42 with a trailing stop-loss at R38.25. Time to exit: 19 May 2025.
The price is developing a base, which remains of interest. Remains above its 200-day SMA. The start of upside price momentum supports the trade strategy.

Our profit target is R196, with a trailing stop-loss at R169.50. Exit the trade around 26 May 2025.

Share Name and Position APN - BUY
(Continue to hold)
GRT - BUY
(Continue to hold)
JSE - BUY
(Continue to hold)
Entry 171.38 13.22 130.10
Current 174.70 13.07 126.07
Movement +1.9% -1.1% -3.1%
The price is testing major support, which remains of interest. Remains below its 200-day SMA, and the trade idea is regarded as a counter-trend strategy. Upside momentum has halted, which is a concern.

Our profit target is R196, with a trailing stop-loss at R165. Exit the trade around 26 May 2025.
The price is trading at one of the highest price bins in its price distribution, which remains of interest. Remains just above its 200-day SMA. Upside price momentum supports the trade strategy.

Our profit target is R16, with a trailing stop-loss at R12. Exit the trade around 17 November 2025.
The price is in a trough, as per the Elliott Wave theory, which remains of interest. Remains above its 200-day SMA. Fading upside price momentum is a concern.

Our profit target is R145 with a trailing stop-loss at R124.50. Exit the trade around 19 May 2025.

FNB Stockbroking and Portfolio Management (Pty) Ltd, a subsidiary of FirstRand Bank Limited, an authorised Financial Services Provider and authorised user of the JSE limited (Reg no: 1996/011732/07). This Publication note is issued by FNB Stockbroking and Portfolio Management (Pty) Ltd for the information of clients only and should not be produced in whole or part without prior permission. Although FNB Stockbroking and Portfolio Management (Pty) Ltd is an Authorised Financial Services Provider, any opinions and/or analysis contained in this Publication are for informational purposes only and should not be considered advice, including but not limited to financial, legal or tax advice, or a recommendation to invest in any security or to adopt any investment strategy. The information contained herein has been obtained from sources/persons which we believe to be reliable but is not guaranteed for correctness, completeness or otherwise and we do not assume liability for loss arising from errors in the information or that may be suffered from using or relying on the information contained herein irrespective of whether there has been any negligence by us, our affiliates or any other employees of us, and whether such losses be direct or consequential. As market and economic conditions are subject to rapid change, any comments, opinions, and analysis is rendered as of the date of publishing and may change without notice. Such changes may have a material impact on the outcome of any investment. Securities involve a degree of risk and are volatile instruments. Past performance is not indicative of future performances. Securities or financial instruments mentioned in the Publication note may not be suitable for all investors and FNB Stockbroking and Portfolio Management (Pty) Ltd has bares no responsibility whatsoever arising from or as a consequence hereof. The material is not intended as a complete analysis of every material fact regarding any share, instrument, sector, region, market, country, investment, or strategy. The recipient of this Publication must make their own investment decision and is advised to contact his relationship manager for a personal financial analysis prior to making any investment decisions. Copyright 2018 by FNB Stockbroking and Portfolio Management (Pty) Ltd.