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Trade Ideas

Global Trade Idea: Chipotle Mexican Grill Inc. (CMG) - BUY

 

By Peet Serfontein & Zimele Mbanjwa

We initiate a long position with a target price of $67 and a stop-loss of $56.

Chipotle Mexican Grill, Inc. is a restaurant company. It owns and operates Chipotle Mexican Grill restaurants, which feature a menu of burritos, burrito bowls (a burrito without the tortilla), quesadillas, tacos, and salads. The company operates close to 3 500 restaurants, mainly in the United States.

Over the last few years, Chipotle has gained market share in the US quick service restaurant space with same-store sales outpacing peers on the back of a solid loyalty and marketing approach and strong digital order growth. The company boasts an exceptionally strong balance sheet with no debt and over $2 billion in cash.

Technically, the price has formed a base at its 200-day simple moving average (SMA), which presents a promising investment opportunity (see the insert on the main chart). It signals strong underlying support and investor confidence at this level. Additionally, a rising 200-day SMA confirms sustained bullish momentum, and if the price remains above it, the stock will maintain a positive technical outlook.

A price in the accumulation phase out of the Wyckoff Price cycle acts as additional bullish support.

Further support is evidenced by fading downside price momentum, according to the Moving Average Convergence Divergence (MACD) histogram, and recent sideways trajectory of the On-balance volume (OBV) indicator.

Share Information
Share Code CMG
Industry Consumer Services
Market Capital (USD) 79.51 billion
One Year Total Return 17.53%
Return Year-to-Date -3.23%
Current Price (USD) 58.35
52 Week High (USD) 69.26
52 Week Low (USD) 47.98
Financial Year End December
The stock performed well over the last 12 months and the recent dip in price presents an attractive buying opportunity as various technical indicators point to a potential trend reversal and sustained upside.

Consensus Expectations (Bloomberg)
FY23 FY24E FY25E FY26E
Headline Earnings per Share (USD) 0.90 1.12 1.32 1.57
Growth (%) 24.50 18.17 19.17
Dividend Per Share (USD) 0.00 0.00 0.00 0.00
Growth (%) - - -
Forward PE (times) 52.24 44.20 37.09
Forward Dividend Yield (%) 0.00 0.00 0.00
The group is expected to maintain steady double-digit earnings growth over the medium term.

Buy/Sell Rationale:

Technical Analysis:

    • The lower graph shows occurrences of Relative Strength Index (RSI) bullish divergence signals, denoted by a reading of 1. This occurs when the RSI forms higher lows while the stock price makes lower lows, indicating that selling momentum is weakening even as the price declines (see the insert). This divergence suggests that buyers are gradually stepping in, and downside pressure is losing strength, often preceding a trend reversal.
    • Our recommended entry range is $57 to $61, or as close as possible to $58.99 - a drop below this range would indicate a substantial change in price dynamics, giving reason to negate the trade idea.
    • Our target price is $67, representing ~13.6% upside from current levels.
    • Based on forward calculations of the Relative Strength Index (RSI) indicator, the stock will be overbought at ~$80, making our profit target realistic.
    • Our proposed time to exit is mid-May 2025, but investors can adjust for either a longer or shorter time horizon, depending on price behaviour.
    • A drop below $56, ~5.1% below current levels, would suggest weakening technicals, and a stop-loss is recommended at this level.
    • We expect moderate fluctuations in the price and therefore suggest a medium at-risk allocation for this trade. Increase exposure for a break above $61.

Fundamental view:

    • The company aggregates its operations to one reportable segment; however, it reports across two revenue lines namely, Food and beverage revenue (~99% of revenue), and Delivery service revenue (<1%).
    • Their digital platform continues to be a strategic driver of growth. In recent years, Chipotle has significantly upgraded its capabilities by digitising its restaurant kitchens, expanding partnerships with third-party delivery services, and building more Chipotlanes, which is a drive through format for customer pick-up of digital orders. Digital sales represented 37.4% of food and beverage revenue in FY23.
    • The group's performance in 3Q24 saw it beat analysts' earnings expectations, while missing revenue expectations. Nevertheless, growth was still robust, with an increase of 13% in total revenue driven by new restaurant openings and a 6% increase in comparable restaurant sales (transactions: +3.3%; cheque size: +2.7%). Adjusted diluted earnings per share increased 17.4% benefitting from higher revenue, and lower "other" operating costs.
    • Chipotle is expected to increase its market share in the near term, driven by a high-single-digit rise in net units and a superior same-store sales performance, thanks to strong marketing, growth in digital orders, improved throughput, and limited-time offers. Although restaurant-level margins might be under pressure in the next six months due to investments in portion sizes and input inflation, the pressure may ease later as supply-chain efficiencies and various store-level initiatives come into play.
    • Based on guidance, Chipotle is looking to open between 315 and 345 company-owned stores in 2025 (with over 80% with a Chipotlane), aided by strong demand and returns on investment as well as its strong balance sheet. This is also expected to add to improved market share.
    • From a risk perspective, the industry requires a high level of quality assurance and food safety practices, failing which can cause irreparable reputational damage. The fast-casual, quick-service, and casual dining segments of the restaurant industry are highly competitive and failure to innovate and differentiate may hinder growth. Additionally, failure to persuade guests of the benefits of paying higher prices for higher-quality food, stands to stunt margins. The sector can also be highly unionised, which remains a risk to operation stability and controlling wage costs.

Share Name and Position KMX US - Time to exit
(Close the position)
AMGN US - Buy
(Continue to hold)
TDG US - Buy
(Continue to hold)
Entry 76.44 267.10 1 292.86
Current 87.59 284.02 1 364.89
Movement +14.6% +6.3% +5.6%
The trade has reached our proposed time to exit, and we advise taking profit at this level. The price is in a steady upward trend, which remains of interest. The price is above its 200-week SMA and fading downside price momentum is supportive.

Our profit target remains at $300 with a trailing stop-loss at $270.60. Exit the trade by 26 March 2025.
A smaller steep upward tilting inclining channel pattern remains of interest. The price is above its 200-day SMA, and the start of upside price momentum is supportive.

Our profit target remains at $1 500 with a trailing stop-loss $1 291. Exit the trade by 14 February 2025.

Share Name and Position DOV US - Buy
(Continue to hold)
MPWR US - Buy
(Continue to hold)
STE US - Buy
(Continue to hold)
Entry 194.48 617.57 217.20
Current 205.42 636.78 221.7
Movement +5.6% +3.1% +2.1%
Seasonal trends in the price remains of interest. The price is above its 200-day SMA. Fading downside price momentum is supportive.

Our profit target remains at $214 with a trailing stop-loss at $197.50. Exit the trade by 9 May 2025.
A gap in the price action remains of interest. The price is sandwiched between its 200-week and 200-day SMAs. Fading downside price momentum supports the trade.

Our profit target remains at $788 with a trailing stop-loss at $571. Exit the trade by 2 April 2025.
An Elliott wave forming a trough remains of interest. Trading just below its 200-day SMA. Fading downside price momentum supports the trade strategy.

Our profit target remains at $239 with a trailing stop-loss at $213. Exit the trade by 18 April 2025.

FNB Stockbroking and Portfolio Management (Pty) Ltd, a subsidiary of FirstRand Bank Limited, an authorised Financial Services Provider and authorised user of the JSE limited (Reg no: 1996/011732/07). This Publication note is issued by FNB Stockbroking and Portfolio Management (Pty) Ltd for the information of clients only and should not be produced in whole or part without prior permission. Although FNB Stockbroking and Portfolio Management (Pty) Ltd is an Authorised Financial Services Provider, any opinions and/or analysis contained in this Publication are for informational purposes only and should not be considered advice, including but not limited to financial, legal or tax advice, or a recommendation to invest in any security or to adopt any investment strategy. The information contained herein has been obtained from sources/persons which we believe to be reliable but is not guaranteed for correctness, completeness or otherwise and we do not assume liability for loss arising from errors in the information or that may be suffered from using or relying on the information contained herein irrespective of whether there has been any negligence by us, our affiliates or any other employees of us, and whether such losses be direct or consequential. As market and economic conditions are subject to rapid change, any comments, opinions, and analysis is rendered as of the date of publishing and may change without notice. Such changes may have a material impact on the outcome of any investment. Securities involve a degree of risk and are volatile instruments. Past performance is not indicative of future performances. Securities or financial instruments mentioned in the Publication note may not be suitable for all investors and FNB Stockbroking and Portfolio Management (Pty) Ltd has bares no responsibility whatsoever arising from or as a consequence hereof. The material is not intended as a complete analysis of every material fact regarding any share, instrument, sector, region, market, country, investment, or strategy. The recipient of this Publication must make their own investment decision and is advised to contact his relationship manager for a personal financial analysis prior to making any investment decisions. Copyright 2018 by FNB Stockbroking and Portfolio Management (Pty) Ltd.