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Trade Ideas

Global Trade Idea: Walt Disney Company (DIS US) - BUY

 

By Peet Serfontein & Khumbulani Kunene

The Walt Disney Company, commonly known as Disney, is a well-diversified global entertainment and mass media conglomerate headquartered in California, USA.

The company operates as a media network business, owning several business networks such as ABC, ESPN, and Disney Chanel, with steaming services through Disney+. Additionally, the company has expanded to theme parks and resorts services and also offers studio entertainment for film and television production.

Technically, we like the stock from a seasonal perspective. Disney usually produces positive returns between October and May (see the notation on the main chart). This is potentially due to seasonal factors or favourable market conditions during this period.

The stock is trading below its 200-day simple moving average (SMA) of $100.70, but above its 200-month SMA. This signals that despite short-term weakness, the overall momentum over a longer horizon is positive. Short-term dips below the 200-day SMA can present buying opportunities for investors looking to capitalise on an eventual recovery and continued alignment with the long-term trend.

The start of the upside price momentum according to the MACD indicator, as well as the recent upward momentum of the On-balance volume (OBV) indicator, supports our bullish stance.

Share Information

Share Code DIS
Industry Media & Entertainment
Market Capital (USD) 170.6 billion
One Year Total Return 16.06%
Return Year-to-Date 4.65%
Current Price (USD) 94.05
52 Week High (USD) 123.74
52 Week Low (USD) 78.73
Financial Year End September
The stock price has lost momentum over the past few months(as expected) but is beginning to recover.

Consensus expectations

(Bloomberg)

FY23 FY24E FY25E FY26E
Headline Earnings per Share (USD) 3.76 4.95 5.14 5.79
Growth (%) 31.62 3.92 12.58
Dividend Per Share (USD) 0.00 0.76 1.04 1.20
Growth (%) - 36.76 15.80
Forward PE (times) 18.27 16.23 16.24
Forward Dividend Yield (%) 0.81 1.10 1.28
Earnings over the near term are expected to improve substantially.

Buy/Sell Rationale:

Technical Analysis:

  • On the second chart, we see occurrences of the Three Outside Up Japanese Candlestick pattern - a bullish reversal pattern that forms after a downtrend and signals slowing bearish momentum and increasing bullish momentum. The pattern consists of a small bearish candle, followed by a larger bullish candle (which indicates reversal control from sellers to buyers) and a third bullish candle that closes above the second candle's close, proving strong confirmation that the bulls are in control of the price.
  • Our recommended entry range for the trade is $92 to $96. A drop below this range would indicate a substantial change in price dynamics, giving reason to negate the trade.
  • Our target price is $105, representing potential upside of 11.6% from current levels.
  • According to the forward calculation of the Relative Strength Index indicator, the stock will be overbought at ~$130, making our profit target realistic.
  • Our proposed time to exit is mid-April 2025.
  • We expect moderate fluctuations going forward and therefore suggest a medium at-risk allocation for this trade. Increase exposure for a break above $96.

Fundamental view:

  • Disney operates through three business segments, namely Entertainment (~45% of revenue), Sports (~20% of revenue) and Experiences (~35% of revenue).
  • The company's competitive advantage is its unique content library, and the investment case is premised on continued improvement in the profitability of its streaming business and attractive returns on investment in Experiences.
  • Recently, 3Q24 results showed that adjusted EPS climbed 35% y/y, exceeding expectations of a 16% increase. Revenue was up 4%, slightly ahead of expectations. This was largely supported by the Entertainment business amid successful movie releases and increased demand across its streaming platforms (Disney+, Hulu and ESPN+), which led to the streaming business' first period of profitability.
  • Management's outlook was positive on balance, with a focus of reducing expenses and reshaping creativity to promote growth and profitability. For 4Q24, management is optimistic in achieving good growth in Disney+ Core subscribers and Content Sales/Licensing but remains vigilant on cost implications of the upcoming pre-launch for Disney Adventure and Disney Treasure.
  • The company faces intense streaming competition and saturation of the market, while the decline of traditional media may be detrimental to ABC, ESPN, and the Disney Channel. The company's legacy challenges, such as the dependency on traditional media and the rising costs of running and maintaining theme parks and resorts, remains a concern.

Share Name and position BALL US - Take profit
(Close the position)
HSY US - Sell
(Close the position)
ETN US - Buy
(Continue to hold)
Entry 61.71 192.67 297.69
Current 67.61 191.81 327.58
Movement +9.6% -0.4% +10.0%
We suggest taking profit to reduce overall portfolio exposure. We exited this trade due to deteriorating technicals. A price action that gave a "buy" signal based on a Bollinger Band strategy remains of interest. Remains above its 200-day SMA and emerging upside price momentum supports the trade.

Our profit target remains at $352, with a trailing stop-loss at $306. Exit the trade by 13 December 2024.

Share Name and position FAST US - Buy
(Continue to hold)
RJF US - Buy
(Continue to hold)
SYY US - Buy
(Continue to hold)
Entry 66.90 117.58 75.19
Current 71.09 123.00 77.74
Movement +6.3% +4.6% +3.4%
A developing rising wedge pattern remains of interest. Remains above its 200-day SMA. Upside price momentum supports the strategy.

Our profit target is $75, with a trailing stop-loss of $67.70. Exit trade by 23 October 2024.
A broadening top pattern remains attractive. The stock remains above its 200-day SMA, and emerging upside price momentum is supportive.

Our profit target is $132, with a trailing stop-loss at $116.80. Exit the trade by 6 December 2024.
A developing symmetrical triangle pattern remains of interest. Remains above its 200-day SMA. Fading upside momentum is a concern.

Our profit target is $84 with a trailing stop-loss at $74.40. Exit the trade by 6 November 2024.