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Trade Ideas

Local Trade Idea: Compagnie Financière Richemont SA (CFR) - BUY

 

Compagnie Financière Richemont SA is a Switzerland-based luxury goods holding company. Their portfolio includes several of the world's leading luxury brands, with particular strengths in jewellery, luxury watches, and writing instruments. CFR takes a long-term view in developing its products and businesses, helping them to thrive in new and existing markets in a responsible, sustainable manner. Brands include Cartier, Alfred Dunhill, Montblanc and Van Cleef & Arpels.

Technically, a price that appears to be in the Improving quadrant of the Relative Rotation Graphs (RRG) analysis makes for an attractive investment opportunity (see the insert on the main chart).

The RRG is used to evaluate the relative strength of different shares against a benchmark and is divided into four quadrants: Leading, Weakening, Lagging, and Improving. When a share moves into the Improving quadrant, it implies that it is picking up momentum relative to the benchmark, thus signalling that the upward trajectory is likely to continue - a bullish indicator.

According to the RSI (Relative Strength Index), the stock will be overbought at ~R4 960. This classifies our profit target of R3 023 as realistic.

We suggest a medium capital at-risk allocation to this trade.

Share Information

Share code CFR
Industry Luxury Goods
Market Capital (ZAR) 1464.15 billion
One year total return 42.57%
Return year-to-date 14.18%
Current price(ZAR) 2 548.00
52 weeek high (ZAR) 3 479.87
52 week low (ZAR) 1 685.20
Financial year end March
Closing paragraph Several technical indicators point to further upside potential. The stock remains below its 200-day simple moving average of ~R2 784.

Consensus Expectations (Bloomberg)

FY23 FY24E FY25E FY26E
Headline Earnings per Share (EUR) 6.91 7.38 8.04 8.76
Growth (%) 6.80 8.95 8.98
Dividend Per Share (EUR) 2.25 3.26 3.58 4.10
Growth (%) 44.89 10.01 14.54
Forward PE (times) 17.02 15.62 14.33
Forward Dividend Yield (%) 2.59 2.85 3.27
Closing paragraph Earnings growth expectations remain decent over the forecast horizon, underpinned by solid fundamentals, which should be supportive of the group's long-term growth trajectory.

Buy/Sell Rationale

Technical Analysis:

  • The lower panel shows occurrences of the Relative Strength Index (RSI) bullish divergence, indicated by a reading of 1.
  • A bullish RSI divergence occurs when the price of a share is making lower lows while the RSI is making higher lows. This divergence is considered a bullish signal because it suggests that despite the declining prices, momentum (as indicated by RSI) is improving. The bearish trend is losing strength, possibly setting the share up for a bullish reversal.
  • The RSI is in oversold territory when the reading is below 30 and overbought when the reading is above 70. The current reading of the RSI is 35, leaving significant room for upside price potential.
  • Fading downside price momentum according the MACD (Moving Average Convergence Divergence) histogram is supportive of the bullish trend.
  • The recent upwards trajectory of the on-balance volume (OBV) indicator - which uses volume-flow to predict share price movements - indicates that money is flowing into the share, which further confirms a bullish stance.
  • Our entry range is between R2 494 to R2 670. Our upside target is set at R3 023 (+18.5% upside potential).
  • Time to exit is end-November 2023. Keep the option open to close the trade if the price reaches our profit target in a shorter time.
  • A price below R2 406 (-5.7% from current levels) is a major concern for downside potential and is recommended as a stop-loss.
  • Expect moderate volatility in the price.

Long-term fundamental view:

  • Richemont offers a unique and strong portfolio of brands that is well-diversified from a product and geographic perspective.
  • The luxury goods space from a thematic perspective remains attractive when considering an improvement in spending power of consumers in the emerging market.
  • The group's overall growth strategy is based on utilising central and regional support hubs to deepen market penetration in fast-growing markets while seeking targeted acquisitions.
  • Richemont also boasts a solid balance sheet and profitability measures, supported by low gearing levels, high cash generation, strong ROA, as well as robust ROE.
  • The group's trading update for the first quarter ended 30 June 2023 was decent.
  • Sales growth slowed on a sequential basis, however, the business still experienced healthy y/y growth across all channels, business areas and regions (excluding the Americas), despite a tougher economic backdrop. There was a solid recovery in APAC (the strongest performing region), with mainland China seeing double-digit growth while Hong Kong and Macau grew more than 100% - this was driven by a low base in the prior year as well as the removal of Covid-related restrictions and the reopening of borders.
  • Still, the miss in sales relative to consensus seems to have emanated from the more tepid than anticipated post-reopening economic performance in China. Europe, Japan, and Middle East & Africa all delivered resilient performances, which was supported by robust tourist spend. Growth across all business areas was led by the Jewellery Maisons.
  • The company's cash position strengthened y/y and remains key to its defensive investment case. This also allows for large investment, which will support growth into the future.
  • Downside risks to our fundamental view include a sharp deterioration in global demand (especially Europe and China) or a marked change in consumer confidence that could affect momentum, exchange rate risk – especially Swiss franc strength, as well as changes in consumer tastes.

Share Name and position QLT - Profit take
(Close the Position)
VOD - Stop-loss
(Close the Position)
STXRES - BUY
(Continue to hold)
Entry 18.95 114.34 59.63
Current 21.30 113.27 62.70
Movement 12.4% -0.9% 5.1%
Summary text We suggest taking profit early on this position. The stock recently triggered our stop-loss, leading us to close the position. The ETF is trading at some major support or accumulation phase and is of interest. Remains below the 200-day simple moving average. Fading downside momentum is supportive.

Our profit target is R69, with a trailing stop-loss at R59. Exit the trade around 8 January 2024.

Share Name and position BTI - BUY
(Continue to hold)
ANH - BUY
(Continue to hold)
INL - BUY
(Continue to hold)
Entry 618.49 1061.16 105.00
Current 640.00 1086.93 110.36
Movement 3.5% 2.4% 2%
Summary text A price action that appears to be in phase 2 of a two-phased bullish trend period remains of interest. Crossed above its 200-day simple moving average. Upside price momentum supports the trade idea.

Our profit target is R678, with a trailing stop-loss at R616. Exit the trade around 11 December 2023.
The price action seems to be forming a base and this remains of interest. The share continues to test the 200-day simple moving average. Fading downside momentum is supportive of the trade.

Our profit target is R1 174, with a trailing stop-loss at R1 039. Exit the trade around 13 November 2023.
Based on the RRG analysis, the share remains attractive (particularly due to its ability to stay above the 200-day simple moving average). Upside momentum remains supportive of the trade.

Our profit target is R121, with a trailing stop-loss at R101. Exit the trade around 30 October 2023.