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Trade Ideas

Local Trade Idea: Shoprite Holdings (SHP) - BUY

 

Shoprite's combined subsidiaries constitute the largest fast-moving consumer goods (FMCG) retail operation on the African continent. The company is the market leader in both South African and African formal retail.

Geographically, the group enjoys a presence in several countries across Africa through its various brands including Shoprite, Checkers, Usave, OK, House & Home and Hungry Lion.

Technically, a price at major support makes the share attractive as an investment opportunity (see the black trendline on the main chart).

When the share price reaches a major support level, it suggests that the price has fallen to a level where significant buying interest is expected. Major support levels are usually where previous price declines have halted or reversed.

In addition, the share is also testing its 38.2% Fibonacci retracement level, derived from a series of numbers in which each number is the sum of the two preceding ones (e.g., 0, 1, 1, 2, 3, 5, 8, 13, etc). This level is considered significant as it often represents a shallow retracement in an uptrend.

According to the RSI (Relative Strength Index), the stock will be overbought at ~R500. This classifies our profit target of R232 as realistic.

We suggest a low capital at-risk allocation to this trade.

Share Information

Share code SHP
Industry Food & Staples Retailing
Market Capital (USD) 119.31 billion
One year total return -7.32%
Return year-to-date -9.74%
Current price(USD) 201.76
52 weeek high(USD) 254.91
52 week low(USD) 193.42
Financial year end July
Closing paragraph The current share price makes for an attractive entry point. The price remains below its 200-day simple moving average.

Consensus Expectations (Bloomberg)

FY22 FY23E FY24E FY25E
Headline Earnings per Share (USD) 10.49 11.60 12.84 14.40
Growth (%) 10.49 10.71 12.21
Dividend Per Share (USD) 6.00 6.65 7.48 8.42
Growth (%) 10.77 12.55 12.58
Forward PE (times) 17.40 15.72 14.01
Forward Dividend Yield (%) 3.29 3.71 4.17
Closing paragraph Earnings growth is expected to remain solid over the forecast horizon. Dividend yield is also quite decent.

Buy/Sell Rationale

Technical Analysis:

  • The lower panel shows the Relative Strength Index (RSI) indicator. The RSI is in oversold territory when the reading is below 30 and overbought when the reading is above 70. The current reading of the RSI is 27, leaving room for significant upside price potential.
  • Downside price momentum, according to Moving Average Convergence Divergence (MACD) indicator, is a concern. However, in this scenario, fading downside price momentum implies that bearish momentum is waning, and there is a possibility of a reversal or a slowdown in the downtrend.
  • The recent sideways trajectory of the on-balance volume (OBV) indicator - which uses volume-flow to predict share price movements - indicates that money remains in the share, which further confirms a bullish stance.
  • Our entry range is between R198 to R209. Our upside target is set at R232 (+14.3% upside potential).
  • Time to exit is beginning-July 2023. Keep the option open to close the trade if the price action reaches our profit target in a shorter time.
  • A price below R192 (-5.4% from current levels) is a major concern for downside potential and is recommended as a stop-loss.
  • Expect moderate volatility in the price.

Fundamental view:

  • Shoprite is the clear market leader in the South African formal retail space.
  • The group's fully-owned fleet allows for efficiency and margins to be extracted from the supply chain. Full control over distribution also allows for more control from a quality and service perspective.
  • Centralised distribution is another way through which to extract supply chain efficiency.
  • The strategic push to extend the reach of its upmarket Checkers stores in fresh food has paid off, so has its shift into on-demand and on-line via Sixty60.
  • In March, Shoprite posted solid results for the 26 weeks to 2 January 2023, despite a tough operating environment. The y/y increase in foot traffic was notable, however, slower growth in average basket spend was clearly indicative of the spending pressure on consumers amid tight economic conditions.
  • The top-line, which was well guided for by management, gained further momentum compared to the full-year period, which was noteworthy.
  • The operating margin took a knock primarily due to the massive additional spend on diesel which remains a major detractor (accounting for ~9% of operating profit during the period).
  • Overall, the company remains operationally sound, boasting a strong balance sheet and high cash generation.
  • The impact of load-shedding, stiff competition and inflationary pressures remain key risk factors for the group, with management remaining quite cautious for the remainder of the year. While defensive to a certain extent (versus other categories), GDP growth and consumer confidence will still be a determinant of growth.

Share Name and position MSFT - Profit Take
(Close the position)
PEP - Buy
(Close the position)
MA - Buy
(Continue to Hold)
Entry 59.10 123.11 1003.84
Current 51.41 117.20 1147.16
Movement -13% -4.8% 14.3%
Summary text The trade reached our stop-loss level, and we closed the position. Downside price momentum remains a significant concern. The trade reached our stop-loss level, and we closed the position. The share is correcting from the lower range of the linear regression channel pattern. Still trading below its 200-day simple moving average but approaching it.

Our take profit target remains at R1 280, with a trailing stop-loss at R1037. Time exit: 18 September 2023.

Share Name and position KO - Buy
(Continue to Hold)
STZ - Buy
(Continue to hold)
ADBE - Buy
(Continue to hold)
Entry 284.46 19.30 83.54
Current 309.11 20.40 87.27
Movement 8.7% 5.7% 4.5%
Summary text The share retraced from crucial support levels and crossed its 200-day simple moving average. Upside momentum supports the bullish trend.

Our take profit target remains at R328, with a trailing stop-loss at R290. Time exit: 22 May 2023.
The price has shown signs of a potential upward trend, which is worth monitoring closely. Trading slightly above its 200-day simple moving average.

Our take profit target remains at R22.20, with a trailing stop-loss at R19.15. Time exit: 26 June 2023.
The share is currently trading below its 200-day simple moving average, indicative of bearish sentiment. Declining downside price momentum raises doubt about the continuation of the downward trend.

Our take profit target remains at R132, with a trailing stop-loss at R68.80. Time exit: 8 July 2023.